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PHILOSOPHY — 私たちについて
The ordinary,done beautifully.
A name, a mark and a way of working that began with our founder, Kaoru Fujii, in 1956.
薫る、糸。
A name born from fragrance.
Our name comes from our founder, Kaoru Fujii. Kaoru means “pleasant fragrance”, and is parfum in French. Rearranged for a company shaping ladies’ innerwear, it became PARFUN.
The mark is two soft, overlapping ovals, round and gentle, the way founder, successors, staff and clients are joined together. It draws 美心, “beauty of heart,” into one connected form.
Three convictions run through every stitch at Thai Parfun.
Co-existence & co-prosperity
共存共栄We work so every company, workshop and neighbourhood connected to us, whether client, vendor or colleague, prospers alongside Thai Parfun, not at its expense.
The next process is a customer
次の工程はお客様Every worker treats the next station on the line as their customer: pass on good quality, and pass on work that is easy to build on.
Beauty beyond appearance
美心Real beauty in innerwear is more than how it looks: moisture absorbency, sweat absorbency, moisture retention, fit and texture all belong to it.
Five habits, taught to every colleague from day one.
- Greet挨拶
- Keep it clean清潔
- Put things in order整頓
- Walk fast in the workplace敏速
- Be punctual時間厳守
Seven decades in four numbers.
From a single Osaka workshop in 1956 to a Samut Sakhon factory floor today, the same attention to the ordinary now moves through hundreds of hands.
See how a value becomes a garment.
From five convictions to five stitches. Walk through the making, station by station.